Occasionally, I come across a website that desperately needs more google juice. It seems very difficult for some niche websites to achieve any visibility using the current google algorithms.
For example, the Newport Squash Club at www.nptsquash.com (I am captain of their Red D-League team) ranks #175 when searching for "Newport Squash".
The Dartmouth Indoor Tennis Club at www.dartmouthindoortennis.com is virtually impossible to find on google. (Outside Top 200 for "dartmouth indoor tennis", also unfindable with quoted "dartmouth indoor tennis club", website can barely be found as an auxiliary link from a map request after it is located with "dartmouth tennis 02787"). They are severely hurt by the college with the same name.
Not only is the site not up there -- but there are no links to the sites either. In both cases, a new member would never find the website. And thus, by current convention, assume that the organization is either completely antiquated or has no interest in new members. Neither of which is true. Both organizations did the right thing by designing a website -- and then didn't arrange the key links needed from subject matter websites to make them locatable.
Yet, my few hundred hits per week weblog should rapidly rocket them to a reasonable google ranking. I'll followup in a week or two to show the impact of a single mention in a nothing weblog on google visibility.
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